SWERVE \swûrv\ v.t. – to depart from a prescribed course, to deviate from the norm. Founded in November of 2002, Swerve Media is a multi-faceted event management, promotions and marketing firm targeting the Asian American community. Based in New York City, Swerve is focused on producing exclusive special events, launch parties, concert productions and private weekly functions. Our Events Since its inception in late 2002, Swerve has grown to become the leading marketing and promotions company targeting the Asian American community in the metropolitan New York area, having produced more than 100 events. Swerve events typically range in size from 500 to 1000 guests and are held at some of the most upscale clubs, lounges and event spaces in midtown and downtown Manhattan. It’s events have become the place to be for young, college-educated Asian-American working professionals aged 21 to 35. With a very large opt-in membership base that regularly read our newsletters and event mailings, Swerve has broad, yet targeted access to a specific demographic in the New York City area. Clients such as MTV Films, Budweiser, ImaginAsian TV and the New York Asian Film Festival have all used Swerve’s marketing services and event production expertise to reach a targeted Asian American clientele for branding, product placement, and other marketing opportunities. Our Services Targeted Marketing – With a very large opt-in email database of active members, mostly college-educated working professionals in the New York City vicinity, Swerve has extensive reach into a valuable and affluent marketing demographic within the Asian American community. This audience also regularly attends Swerve branded special events, launch parties and concert productions. Additionally, Swerve has extensive relationships with most other Asian American organizations, including various promotions groups in many of the major US cities, Asian non-profit organizations, media outlets, and others, which allow us to efficiently pool together many different resources for effective marketing campaigns and partnership opportunities. Our reach is not just within our existing membership base, but within much of the entire Asian American demographic in the Metro New York area and beyond. Swerve can provide access to this audience to our marketing partners to tailor specific campaigns and provide a platform for branding, product placement and other marketing opportunities. Event Planning Services – Swerve can help develop, coordinate, and manage your special event needs. From corporate functions, product launches, fundraisers, and concert events, Swerve can provide all the services to successfully implement and execute any specialty event from the ground up. Services include concept development, site selection, booking requirements, entertainment, venue/set design, staffing, publicity, promotions and branding. About The Partners John Chen, Founding Partner, Event Production & Business Development A full time entrepreneur, John is also a partner in various other businesses including a distribution company, a concert production operation and a pan-Asian bar/lounge in midtown Manhattan. Previously, he was a management consultant with PricewaterhouseCoopers from 1997 – 1999 as well as an investment banker, specializing in mergers & acquisitions and venture capital for the technology sector, from 2000 - 2002. John graduated from Columbia University with a degree in computer science and economics. John is responsible for all event production and business development responsibilities at Swerve. In his spare time, John enjoys film, traveling and fine dining. He is always available on his cell at 917-532-8301 or via email at chen@swervenyc.com. Nelson Lee, Founding Partner, Marketing & Promotions After graduating from college, Nelson veered away from the corporate world and began his endeavors into the nightlife industry. Having been both a promoter and manager of several establishments over a 10 year timeframe, he brings to bear a long history in the entertainment field. Eventually, he ended up in New York City, working on Michael Bloomberg’s first mayoral campaign as one of his key Asian coalition representatives. Through that experience, he was retained in Bloomberg’s flagship company as a marketing and research analyst. Nelson graduated with a bachelors in computer science from Boston University. Nelson is responsible for all marketing, promotions and PR for Swerve Media. When he is not working, Nelson relaxes by reading, watching movies and playing poker; he can always be reached at 917-608-6628 or nelson@swervenyc.com.

VENUES Swerve has built extensive relationships with most of the major clubs, lounges and event spaces in New York City. Past venues where we have held our events include (recent ones in bold): Altman Building Event Space Anju Avalon NY B’Lo Boulevard Canal Room Capitale Centrofly Chaos Centrofly Coral Room Deep Django Dirty Disco Duvet Earth Element Eugene Flow Freight 410 GLO Gypsy Tea Hammerstein Ballroom Hiro Ballroom Lobby Lot 61 Lotus LQ Strata / Metronome Madison Square Garden Manor NV Nyla Pink Elephant Roxy Ruby Falls Sessa Scopa Show Soho 323 Sol Spirit Supper Club Taj Temple / T-NY The Pool @ Harrah's AC Vue